Step Into the Story

Feet Dangling over tall building

 Step Into the Story: What Will Virtual Reality Mean for News, Entertainment, Art, and Democracy?
with Nonny de la Peña, founder and CEO of Emblematic Group and New American Fellow

Sept. 17, 2018 | Playa Vista Campus

  • As immersive experiences become more commonplace, how will virtual reality transform storytelling and shape society?

    Slated as the first event of the Fall 2018 lineup at LMU’s new Playa Vista campus, “Step Into the Story” invites you to explore this question in further detail with Nonny de la Peña, founder and CEO of Emblematic Group and New American Fellow. De la Peña’s keynote presentation of how VR can help us confront pressing issues in the world today will be a springboard for further exploration of immersive technologies and storytelling at the LA Film Festival, to be hosted at the Playa Vista Campus on September 22-23.

    Nonny de la Peña is a visionary storyteller widely known as the ‘Godmother of VR,’ who continues to redefine the standard for how creativity and technology can work together to empower people to tell their own stories and create life-changing experiences. She will discuss her personal journey developing best practices for storytelling in virtual and augmented reality, as well as touch on lessons learned from being at the forefront of using VR as a tool for experiencing, rather than escaping, uncomfortable realities.

    de la Peña will share her work as a member of the Knight Foundation and Aspen Institute Commission on Trust, Media and Democracy and also reveal the power of a new platform Emblematic is developing. Once complete, ‘Reach’ will provide an open door for content authorship, empowering new voices to tell their own stories in the medium.

    Amy Woodson-Boulton, associate professor of history, and Evelyn McDonnell, associate professor of journalism, will moderate a Q&A with de la Peña.

    As part of the event, the Emblematic team will offer a limited number of opportunities to feel transported into another reality. A reservation is required for one of the 36 VR demo appointments available between 12:30 – 5:00 p.m. and from 7:30 - 8:30 p.m VR demos will be available on a first come first served basis.


    Thank you to the Bellarmine College of Liberal Arts Dean’s Office, the William H. Hannon Library, the Department of History, and the Department of English for sponsoring this event. Thank you to our co-sponsors: the Department of Psychology, the Department of Modern Languages and Literatures, the Journalism Program, the International Relations Program, and the Department of Political Science. 

    About Loyola Marymount University

    LMU is a private Catholic university with 6,000 undergraduates, 2,200 graduate students and 1,100 law students from diverse backgrounds and many perspectives. Our seven colleges and schools boast best-in-the-nation programs in film and television, business, education and more. Our stunning campus in West Los Angeles is a sun-soaked oasis overlooking the Pacific coast and a model of sustainability. We're rooted in the heart of Los Angeles, a global capital for arts and entertainment, innovation and technology, business and entrepreneurship. Our mission is grounded in a centuries-old Jesuit educational tradition that produces extraordinary men and women dedicated to service and social justice. We're proud of more than 85,000 LMU alumni whose professional achievements are matched by a deep commitment to improving the lives of others.

  • Nonny de la Pena headshot

    Nonny de la Peña

    Founder and CEO of the award-winning Emblematic Group, Nonny de la Peña is one of the most influential pioneers in virtual and augmented reality. Renowned for using cutting-edge technologies to tell immersive stories that create intense, empathic engagement on the part of viewers, she was named one of CNET’s 20 Most Influential Latinos In Tech, Wired Magazine’s #MakeTechHuman Agent of Change and has been called the “Godmother of VR” by Forbes, Engadget and the Guardian.


  • Program

    Monday, Sept. 17, 2018

    12:30 - 5:00 p.m.
    Virtual Reality Demos | Appointment required

    5:30 - 7:00 p.m.
    Keynote and Q&A

    7:00 - 8:30 p.m.

    7:30-8:30 p.m.
    Virtual Reality Demos | First come first served


    Space is limited and an appointment for a virtual reality demo during the 12:30 - 5:00 p.m. time frame is required. Following the keynote presentation, the Emblematic team will be providing VR demos on a first come first served basis.  Appointments are 15 minutes long.

    VR Demo RSVP

    Keynote RSVP




  • The "Step Into the Story" event will take place at LMU's Playa Vista location in the Brickyard building, located at 12105 West Waterfront Drive. The space is on the second floor of the building, with entry via the elevators at the first floor lobby.

    LMU runs a continuous shuttle between the main campus and LMU Playa Vista Campus, seven days a week. We encourage you to park on the main campus and take the complimentary shuttle service. You can find the shuttle schedule and pickup/drop-off locations here.

    There is also paid off-street parking available in the Playa Vista Campus building, but it is not covered under LMU's parking permit system and is subject to the property’s posted rates. Street parking is available around the building, but may be limited at peak times.

    If you have questions, please email:

    Thank you and we look forward to stepping into the story with you!